When Your LTL Carrier Raises Rates Mid-Peak-Season: The Absorption vs. Negotiation Framework (Effective October 5)
Old Dominion’s 4.9% general rate increase takes effect October 5, 2026, inside peak. Whether it hits your freight depends on how your pricing is built, and for most shippers the sound move is to absorb on critical lanes, negotiate where volume gives weight, and hold any carrier switch until after peak.
